Another big argument surrounding Ajax and Garrett's Adaptive Path article is that it's merely a new name for a technique that has already been used for some time. Although this type of data retrieval could be enacted in Netscape Navigator 2.0, it really became more prominent in 2001–2002, especially with the publication of an article on Apple's Developer Connection site entitled, "Remote Scripting With IFRAME" (available at http://developer.apple.com/internet/webcontent/iframe.html). This article is widely believed to be the first mainstream article published on Ajax-like methodologies. The term remote scripting never caught on with quite the staying power as Ajax.
Still others scoff at the term Ajax and Garrett's article, believing that its creation was little more than a marketing gimmick for Garrett's company, Adaptive Path, LLC. Some believe that creating a name for a technique that already existed is disingenuous and a clear sign of ill intent. Regardless of this and other controversies surrounding Ajax, the approach now has a name that developers are quickly becoming familiar with, and with that comes a need for a deeper understanding and explanation so that it may be used in the best possible ways.