See text file below:
Whether or not they are using <h1> header tags and are placing the keyword "weight loss
story" within those tags. In this case, they are not... AND they aren't even using <h1> header
tags at all! Another great thing for us!
Whether or not they are using their main keyword in the <title> tags of the website. In this
case, they are, which is one of the main reasons they're currently ranked highly for "weight
* Side Note: There are 2 types of search engine optimization methods, onpage and offpage optimization. We'll
cover offpage optimization in later chapters, but for now we're going to have a look at "Onpage Optimization".
As we view the source file from this website, we need to look for a few things.