Whether or not they've bolded, underlined, or italicized the words "weight loss story"
anywhere in the body of the webpage. In this case, yes... they have. They've actually
bolded the keyword "weight loss stories" 4 different times throughout the webpage. At first
glance, it looks as though this is another one of the major reasons they've managed to
grab the top spot for this keyword. Bolding is something we can do right away, so now we
know that we should also bold some of the keywords throughout our copy.
Whether or not they are using <alt> image tags and placing the keyword "weight loss
stories" within that tag. In this case, that answer is easy because they're not even using
any images at all! This is definitely something we can do when optimizing our website. And
another thing we can do to "one-up" this #1 ranked website. It is best to add images that
are actually named after our main keyword. For example, we could insert an image and
call it weight-loss-stories-graphic1.jpg and so on.
The final thing we want to note is whether or not they've placed the keyword once at the
very beginning of the copy, and once at the very end of the copy. In this case they have
placed it near the beginning BUT have not placed it at the end. This is another thing we
can do to better optimize our webpage.