Add <h2> header tags
Next, we'll need to create an <h2> header tag. This can be thought of as a sub heading
for our webpage. You should place your 2nd most important keyword in the <h2>
header tag. The <h2> tag should be placed somewhere towards the top half of your
A good <h2> header tag for our example would be:
<h2>safe weight loss<h2> (Usually it's best to place your primary keyword in your <h1>
tags and your secondary keyword within the <h2> tags.
After we've done this, we need to actually create the content for our webpage. When writing
the content, try to evenly sprinkle your main keywords throughout the copy.
Note: Don't overdo it though. If you simply repeat your keyword over and over like this:
weight loss story about weight loss story that I have a weight loss story and weight loss story...
Google will immediately see your website as search engine spam and you will not rank well.
So, try to keep in mind that you're creating your website for the eyes of REAL people.
Try to mention each keyword in a natural way as you are writing, but be sure to include at
least one of the keywords per 1-2 paragraphs, depending on how large your page is.
Tip: Make sure to mention your main keyword at the very top left and the very bottom right
hand side of the webpage. A trick I like to use is to include this in the copyright information line
at the bottom of the website. For our example, this would be a good example:
© 2005 copyright www.domain.com a weight loss story
Notice that it flows and doesn't really look too strange.
Bolding, italicizing and underlining ...
Once we've finished writing the copy, we should go through and bold, underline, or
italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it
will hurt you more than it helps.
Properly include <alt> image tags ...
Next, add an alt image tag to the very top image of your webpage (This is usually your
website's header graphic). Use the <alt> image tag using the text "weight loss story
The html code used to add an <alt> image tag would look like this:
<img src="YourGraphic.jpg" width="503" height="93" alt="weight loss story">