The page title of the website linking to them
We'll not that the page title of this webpage is "Healthy Nutrition with Herbalife Products -
Notice that the page title doesn't include www.diet-i.com's main keyword "diet information".
You'll want to try to get websites to link to you from pages that contain your main keyword in
their page title.
The anchor text used in the link linking to them
Anchor text plays an extremely important roll in ranking well in Google.
Note: Anchor text is the actual text located within the link linking to www.diet-i.com.
For example, in this example:
diet information is helpful.
the anchor text.
Ok, now let's look at the webpage above and find where the link to www.diet-i.com is located...
You'll notice that the anchor text being used is "Diet Information"... Hmm... How about that?
The keyword they're ranked #1 on happens to be the exact anchor text that they're using for
this link. Keep that in mind.