As I mentioned above, anchor text plays an extremely important roll in ranking well in Google
and the other major search engines.
Take a look at this webpage that is linking to www.diet-i.com. Notice that the anchor text is
While looking at the report view within , you'll notice that www.diet-i.com has
hundreds of backlinks that contain the words "diet information" within their anchor text. This is
a BIG plus for them and something you'll want to duplicate!