To summarize everything you've learned thus far, I'm going to break everything down into
Offpage Optimization AND Onpage Optimization.
Offpage optimization is THE most important aspect of ranking well in ANY search
engine, period. It's critical you know this. For offpage optimization...
You must have links pointing to your website.
These links must include your main keywords in the "anchor text".
It's best to get links from the exact same websites that the top ranked websites
have their links on.
Try to get links from as many different IP Addresses as possible.
It's best to have close to the same % of links containing the specific keyword
you're trying to rank well for, as the top ranked websites.
this. In order to get links to your website, you can trade links with other people
buy sending link requests.
You can also buy text links from the places I mentioned
You can write articles and submit them to websites. Include a link to your website
in the footer of your article.
Onpage optimization is still important, but just not nearly as important as offpage
optimization. You should do both.
Include your keywords in your page title
Use the '|' symbol to separate words
Use only your main keywords. Don't use filler words. The '|' character will act as
Use <h1> and <h2> header tags
Bold, italicize, and underline some keywords
Place your main keyword at the beginning and end of your webpage
Include your keyword in the copyright footer of your webpage
Use <alt> image tags and include your keyword, plus the word "image" or
That's the basics of SEO that you MUST do to rank well. In the following chapters we're going
to dive into a few of the more advanced SEO techniques that will catapult you into the top 10
search results of ANY search engine.