Hidden Text is simply text that users can't see when they visit your webpage. Some
webmasters will do this so that they can add keywords throughout their webpage without it
interfering with what the visitors actually see. Yet, the search engines can still see hidden text.
For example, let's say you have a white background on your website. If you wanted to hide
text, you would simply make the color of your text white (#FFFFFF) and users couldn't see it.
I did a quick search in Google and quickly found an example of a website using hidden text.
Have a look below:
At first glance, you're probably wondering where the hidden text is...