Let me show you. I went to the website and clicked "ctrl + a" on my keyboard. This will
highlight the entire webpage as shown below:
Now we can clearly see the hidden text at the very top left side of their website that says "fat
loss body fat abs weight loss diets bodybuilding dieting tips abdominals”
These are keywords that they want to rank well for and want the search engines to see when
they first visit their website. Yet, they don't want their visitors to see this text. So, they've made
the text white, to blend in with the background.
If you go to Google and enter "fat loss", they actually rank #1, but it's definitely NOT for this
reason. They rank well because of their excellent onpage ranking factors, which I've taught
you in previous lessons.
If they were to remove this hidden text, they would continue to rank #1 and would not
have the potential of getting banned by Google.