Take this case for example, Let's say I had a website and exchanged links with your website.
At the time that we exchanged links, both of our websites were very quality, related websites,
with a Google Page Rank of 5. This would be an ideal link trade.
Ok, now several months go by, and in the meantime, I'm doing all kinds of "black-hat SEO”
Note: Black Hat SEO is simply doing all of the things that can get you banned by the search
engines. I mentioned many of these in the previous lesson.
After doing all of this Black Hat SEO, Google decides to ban my website, which gives me a
"gray barred Page Rank"
and I'm no longer in Google's index of websites. I'm completely gone from Google. So what,
right? I mean, you could care less since it's not your website...
Well, guess what? Your still linking to my website, which is now considered to be a "bad
neighbor" and you could actually get penalized MAJORLY for linking to me, without even doing
anything differently to your own website!
Think about that for a minute...
You could actually drop hundreds of search positions without even knowing what you've done
That is why it's very important to keep a close eye on who you're linking to. If you a do a link
exchange with a website, check back to that website every once in awhile to make sure that
they haven't been "gray barred" by Google.
This is one of the top reasons that people get penalized by Google, and the sad part is, they
have no idea what they've done wrong because they haven't actually CHANGED anything on
Any easy way to check on your link partners is to use the tool that I mentioned in chapter 4.
You can actually use to see if you are linking out to any bad neighbors. If you are,
then delete their link immediately and I can almost guarantee you will see an increase in your