Let's analyze a website!
In this example I'm going to analyze the #1 ranked website on Google for the search term
"click here". First, let's go to Google and enter "click here".
You'll notice that the #1 ranked website is www.adobe.com. That's interesting...
Now, why would adobe.com rank #1 for that search term? I would think adobe.com would rank
well for terms like:
graphic design programs
create printable documents
web design programs
and other keywords related to what they sell...
A few things that you should notice by looking at the picture above.
1.) The word "click here" isn't in the page title
2.) The word "click here" isn't in the URL of the website.
3.) The word "click here" isn't even in the description listed by Google!