Next, let's click the "analysis view" tab.
If we click the column heading titled "anchor text", it will sort this column in descending order.
We can quickly see that the words "click" and "here" are within the top 10 words listed in the
left hand column.
Remember, the anchor text column will show you the number of times the word in the "Word"
column appears in the actual anchor text of the link pointing to adobe.com
Example) Click here to download Adobe Acrobat Reader...
"Click here" is the anchor text in the example above.
So, by looking at the analysis above, we can see that the word "click" appeared in 16 of the
links pointing to adobe.com and 6.8% of the total links pointing to adobe.com contained the
keyword "click". The keyword "here" was found in 34 links pointing to adobe.com and
appeared 14.5% of the time.
Reason adobe.com is ranked #1
The main two reasons that adobe.com is ranked #1 for the keyword "click here" is because:
1.) The websites linking to adobe.com are very quality (have a high Page Rank)
2.) The websites linking to adobe.com used the keywords "click" and "here"
many times in the anchor text of the links linking to adobe.com
There are a few other offpage optimization factors that help adobe.com to rank #1, but those
are the main two reasons. I hope you can clearly see the power of offpage optimization
So, the next time someone asks you what is the proper keyword density, the proper keyword
prominence, the proper number of times you need to bold, italicize, or underline a keyword on
your page... You can tell them that onpage optimization is NOT critical when ranking well for a
given search term and the anwer is in properly planned OFFPAGE OPTIMIZATION.