He's bolded the word "Marlon Sanders" and mentions the word throughout the page.
Let's take a look at one of these pages. If we click on the link that says "Marlon Sanders", it will
take us to the webpage that Michael has optimized for the keyword "Marlon Sanders".
You'll notice immediately that Michael is doing many of the onpage ranking techniques that I've
previously taught you.
He's placed "Marlon Sanders" in the page title.
He's placed "Marlon Sanders" within <h1> header tags and has placed it in the top left hand
section of his page.