1.2. SEO at its Core
The core practices of good SEO are fairly simple:
Understand how your pages are viewed by search engine software
Take common sense steps to make sure your pages are optimized from the viewpoint of these search engines
Fortunately, this essentially means practicing good design, which makes your sites easy to use for human visitors as well.
Avoid certain over-aggressive SEO practices, which can get your sites blacklisted by the search engines
From a broader viewpoint, good SEO involves creating an effective business campaign: understanding your sales proposition and benefits, creating a strategy for drawing and converting prospects, and being better at what you do than your competition.