Search Engine Optimization
SEOshort for Search Engine Optimizationis the art, craft, and science of driving web traffic to web sites.
Web traffic is food, drink, and oxygenin short, life itselfto any web-based business.
Some web sites depend on broad, general traffic. These businesses need hundreds of thousands or millions of hits per day to prosper and thrive. Other web businesses are looking for high-quality, targeting traffic. This traffic is essentially like a prequalified sales prospect: already interested and able to buy your product.
This PDF has the tools and information you need to draw more traffic to your site, and build your bottom line. You'll learn how to effectively use PageRank and Google itselfeffective use of SEO means understanding how Google works: how to boost placement in Google search results, how not to offend Google, and how best to use paid Google programs. You'll also learn how to best organize your web pages and web sites, apply SEO analysis tools, establish effective SEO best practices, and much more.
When you approach SEO, take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some trafficand bring life to your business.