The landing page for an FTD PPC ad looks just like every other page on the FTD site.
The landing page shown in Figure 7-1 actually does have live links that allow visitors to interact
further with the site. However, notice that the URL for the landing page:
is different than the URL that appears when the user clicks to another page in the site:
This is your indication that the page is actually the landing page for a PPC ad. It would appear,
then, that FTD has another way of tracking conversions from that page rather than from other
pages on the site.
Landing page address
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