Use the Website Optimizer to test different configurations for your PPC ads.
Each time you open one of these links, you’re taken to a page that displays further information,
capabilities, and training materials about that feature.
The Reports tab is where you’ll find all your reporting capabilities. Figure 10-4 shows the opening
page of the tab, where you can see existing reports and the links to create new reports. The reports
that are available here include:
In addition to these reports, you can also create your own report, building from a foundation of
available reports. Those reports include:
Keyword Tools and Services
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