The Dashboard in Yahoo! Search Marketing is shown in Figure 10-6. It gives you a brief overview
of some of the metrics related to your PPC campaigns. For example, one of the report snapshots
that you’ll see is for account performance. This is just a fast and dirty look at the number of clicks,
the number of impressions, and the cost of your PPC campaign.
One feature that doesn’t exist on the dashboard (it would be nice to have) is the ability to add or
remove metrics based on your specific needs. Perhaps Yahoo! will include it in future versions of
the program. But for now, what you see is what you get. And it’s enough to get you started.
The account dashboard provides an overview of some of the most important PPC metrics.
The Campaigns tab is where you’ll manage and monitor your PPC campaigns. When you click the
Campaigns tab, you’re taken to a Campaigns Summary page. This page shows you all the campaigns
that you’re running at any given time, the status of those campaigns, and basic metrics such as click-
through rate, cost per click, and daily spending limit.
Each campaign that’s listed is linked to another page, the campaign detail page shown in Figure 10-7.
The information on this page is related strictly to that campaign. But you can dig deeper into the
Keyword Tools and Services
10 1 9:40 159