information by clicking one of the ad groups listed in the
column. When you click an ad
group, you’re taken to a page that lists the keywords you have chosen for that ad group along with
basic metrics like maximum bid per click, average position, impressions, clicks, and more. There’s
also an editorial column that allows you to see at a glance if your keyword has been approved or
Circumstances may prevent your keywords from being approved. For example, if you
have duplicate keywords, you’ll receive notice of it as soon as you try to set up your
campaign, or if you have keywords that are trademarked, they may be disapproved for legal reasons.
If a keyword that you want to use is not approved, try selecting a similar phrase.
Each of the keywords in the list shown on the Ad Group page is actually a link to one more level in
detail. If you click a keyword, you’re taken to a keyword detail page. This page shows information
such as your maximum bid for the keyword, a forecast for position or number of times the ad will
be shown based on your budget, and a prediction for how much higher you will rank if you increase
your daily bid. Editing features, like keyword replacement and changing your destination URL, are
The campaign detail page shows high-level data about your entire PPC campaign.
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