Now let’s go back to the top-level Campaigns page. When you’re ready to create a new campaign,
you can click the
button to start a wizard that will walk you through the cre-
ation process. If you have not yet funded your account by providing billing information to Yahoo!
this button will not appear and you can’t create additional campaigns.
The Campaigns Summary page is one of three pages available on the Campaigns tab. The other
two are the
page, which details the editorial status of any new campaigns and key-
words, and the
page, which allows you to search your campaigns by keyword. This is a use-
ful tool if you’re running more than a handful of campaigns.
The third tab in the lineup is the Reports tab. From this tab, you can view the available reports that
Yahoo! provides (shown in Figure 10-8), but you cannot create custom reports. The extent of the
customization that you can achieve is changing the date ranges to something other than the default.
The Reports tab allows you to view reports from the summary level to more detailed reports such as Ad
Keyword Tools and Services
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