So whether you use paid or free directory listings shouldn’t depend on cost alone. What matters
when you’re selecting a directory in which to list your site is how relevant the directory is to your
site. After relevance, the next consideration is the quality of the sites that are listed in the directory.
If a directory you’ve selected is full of outdated sites, spam sites, or mis-categorized sites, it’s proba-
bly not the best choice of places to list your web site.
One more element to consider when choosing directories is the audience that’s most likely to use
the directory. The company should be able to provide a typical audience profile for you if you can’t
tell by looking at the types of sites listed in the directory. Going back to a principle you’ve heard
often in this book, your site should be created with the user in mind. The same is true for listing
your site. It will do you absolutely no good to list your site in a directory of law-based web sites if
your site is about home and family topics and products. Audience first. After that, everything will
fall into place.
Geo-Targeting SEO Strategies
Creating an SEO strategy for your web site requires more than just choosing what search engines
and directories it should appear in. Another consideration is where your site should be listed
The Skinny on Meta Search Engines
earch engines, search directories, and hybrids of the two are not the only search game on the
Internet. Another search tool that many people like to use are meta search engines. Meta search
engines are search engines that search other search engines.
One of the better known meta search engines on the Web is DogPile (
If you conduct a search on DogPile, you’ll receive results for that search from more than half a dozen
different search engines. Nifty, right? But how do you apply that to your SEO efforts?
One of the criteria that meta search engines use when searching other search engines is the meta
data that’s included in your site. Keywords and many other aspects that you’ll optimize for are also
criteria that meta search engines use. So, if you’re optimizing for search engines, you should auto-
matically be optimizing for meta search engines.
Meta search engines also do not behave like regular search engines. These search engines do not
include a database of possible results; rather, a meta search engine pulls the results together from
other search engines — effectively aggregating them — and then returns only the top search results.
The concept is that collecting the top results from many different search engines will help users to
find the results they’re looking for much faster.
Don’t discount the impact that meta search engines can have on your site traffic. Although meta
search engines are not as popular as some search engines, many people use them, and they have the
potential to drive significant amounts of traffic to your web site.
Optimizing Search Strategies
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