the search engines and directories the tool will submit your site to. Request this list and then take the
time to research the sites before you invest in the program.
Submission tools can take two forms: deep submission tools and multi-submission tools. Most web sites
are dozens and even hundreds of pages deep. “Deep” means those pages are several levels down in
the structure of the site. And often those sites are missed by search engine crawlers, or they’re not
considered important. But that’s not always the case.
Deep submission tools will submit those deep pages to search engines and directories. The process
is automated, and the submission tools can be more successful at submitting the deep pages than you
might be, just because it takes time to submit pages and the deeper you go, the longer the process.
Multi-submission tools submit your site to multiple different search engines and directories. These
tools also help ease the burden of getting your site listed. Rather than having to go repeatedly through
the discovery, research, and submission process, multi-submission tools do the work for you.
Unfortunately, it’s hard to know if the submission tool you select will be the right one. Because of
this, it is always the best practice to manually submit your site and URLs to directories. Take the
time to consult with other program users. And if the company that’s providing the submission tools
refuses to provide a list of references, move on. There are more submission tool providers out there.
The right one will meet your expectations and provide the references you need to be comfortable
using the application.
Optimizing Search Strategies
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