sk any child over the age of 10 what MySpace is, and you’ll get a pretty
good description. During the conversation, you’ll also probably hear
about other places like Flickr, FaceBook, ShoutLife, YouTube, Twitter,
and Jaiku. These are all examples of the different social networks that have
become an Internet phenomenon over the past few years.
Social networks are groups of people who are linked by some type of connec-
tion. MySpace is a social network where friends — people who know each
other — connect. New friends come into the mix. Friends’ friends come into
the mix, and eventually you have a network of people (shown in Figure 18-1)
who may not know each other in the real world but are connected on the
The phenomenon part of the social network is how quickly people have
adopted it. And using the connections made available by social network-
ing, the category of social media has grown nearly as quickly.
Social media are contents generated by social networking. The publishing
mode for social media is many-to-many publishing. What this means is that
a group of people publish a work or works that are distributed to another
group, or several groups, of people.
Literally defined, social media are the technologies and practices that people
use to share content, opinions, insights, experiences, perspectives, and multi-
media. These technologies and practices can be translated into all different
kinds of social networking. Table 18-1 is a short list of some of the types of
social media and social networking available.
IN THIS CHAPTER
What is social-media
The value of social media
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