getting a tool that will provide what you need within your budget, try finding tools that have a free
trial period. These tools usually allow you to try their software for 30 days for free. The full function-
ality of the tool may not be available to you, but you should be able to tell from the trial if the inter-
face is comfortable and if the tool provides the metrics and solutions that you need.
One more way to find a good tool is to ask around. Chances are, you know other people who are
in SEO or who own a web site and have done their own SEO. These people may have already been
through the trial process with various tools, and they may be able to reduce the amount of time it
takes you to find just the right tool.
Automation works when you’re automating the right aspects of your SEO campaign. Keep your
automation related to administrative functions and use tools that suit your needs, and you’ll find
that this frees up time you can devote to far more important activities, like providing your cus-
tomers exactly what they’re looking for on their terms.
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