ne of the grievous mistakes that many web designers
(or whoever is in charge of SEO) make is to assume
that SEO is a one-time activity. In point of fact, it is an
ongoing process that must be monitored and maintained to be
the most effective.
In the first of two chapters in Part IV, Chapter 20 explains some
of the most important elements of monitoring and maintaining
your SEO efforts. In addition, Chapter 21 helps you understand
how to analyze your SEO strategies and the techniques, conver-
sions, and even other types of logs that are associated with SEO.
These techniques will help you maintain SEO and continue to
gain value from your SEO efforts.
IN THIS PART
SEO Beyond the Launch
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