he SEO industry, like any other technology arena, is full of people who
have differing views on what works and what doesn’t. There are always
a few things that everyone agrees on, though.
The folks actually working in the field are the ones who know where theory
and application diverge to create a workable solution. They can tell you what
strategies are sure to be successful and which ones are sure to flop.
If you’re working in SEO or search marketing of any form, you probably have
questions you’d love to pose to someone who’s been working in the industry
for a while. The interviews in this section give you that opportunity — with
me, Jerri Ledford, acting as your rep.
Here you’ll find 16 interviews with people across the SEO industry. These are
the people in the trenches, who are faced each day with implementing SEO
either for themselves or for other organizations.
They understand your challenges — from budget to manpower — and they’ve
faced the same decisions about SEO that you have. In these interviews, they
share their advice with you. They offer their best tips, and their opinions about
what works, what doesn’t, and what’s coming.
IN THIS APPENDIX
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