I haven’t really had a case where someone came to me and said “I need everything.” It’s really a case
of “here are my targets, here’s what I need, and here’s how I’m going to get it.”
Jerri: What tips would you give an organization just going into SEO?
You’ve got to have control of your web site. One of the big issues is that everyone has
good plans, but they don’t have the ability to carry out those plans. Determine what your approach
is. Focus on what you can change and what you can’t change.
Know about what pages you’re dealing with and what you should change and what you shouldn’t.
I’ll say, “Here are my pages, I’m really concerned with how the search engines see them and how
customers see them.” Then I just need to have a good strategy for creating and deploying content
and then stick with it. I have to have a good plan on how I can continually add these pages and
keep my content fresh.
It’s so important that you have a plan in place to keep this going, because you spend all that money
and if you don’t keep up with it you’ll have spent that money for nothing.
Jerri: Is there anything else about SEO that you think might be important for my readers
It’s tough. For an SEO it’s about staying current, because it’s such a changing field.
There’s always a need to stay on top of search engine trends. It’s about staying ahead of that curve
and making sure that whatever changes the search engines make, you are able to make changes
very quickly, too. It’s having ability to make changes in a continuously changing environment.
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