Google is working on personalized search, but I’m not keen on that concept, because I don’t really
think the desired search result can be effectively predicted on past searches — not if you use search
for a variety of reasons.
Jerri: Is there anything else you think is important for readers to understand about SEO?
SEO is still a buyer-beware industry. When considering SEO assistance, don’t fall for the
slick presentation or guarantee. Get references. And never buy from a company that approaches
you through unsolicited e-mail.
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