Who Can Use This Book
Truth be told, SEO is not hard. It’s not rocket science, and it certainly doesn’t require a
degree in marketing, design, or anything else for that matter. While SEO is not hard, it
can be tedious. It requires diligence and organization.
Our plan will work for just about anyone who is willing to make the hour-a-day
commitment. We offer specific advice for
• small organizations
• large organizations
• one-person operations
• business to business (B2B)
• business to consumer (B2C)
• adult sites
You certainly don’t need to be selling anything to need SEO! All you need is a web-
site that would benefit from an increase in targeted traffic.
Even if you’re considering outsourcing some or all of your SEO tasks, it’s a good
idea to become familiar with the SEO process before you pay someone to take it over.
Obviously, we’ve got nothing against companies who hire SEO specialists—they’re our
bread and butter!—but nobody knows your own business like you do. You are, therefore,
uniquely prepared for this task.
We don’t like jargon and we’ve tried to avoid it here (except, of course, when we
teach it to you so you can impress others!). You’ll learn concepts on a need-to-know basis
and never waste your time on dead-end tasks. We don’t bog you down with SEO history
lessons, but we don’t skimp on the important background knowledge either. Between the
“Eternal Truths” and the “Right Now” of SEO that we’ve included in this book, we’ve
got you covered. We know you’re busy, and this book is written accordingly.
The heart of this book is Your SEO Plan, a three-month day-by-day program for improv-
ing your website’s presence and increasing targeted traffic. We’ve divvied up the days into
tasks that we estimate will take about an hour each. Depending on your circumstances,
your familiarity with the subject matter, and the logistics of your website, it may take you
more or less time to complete certain tasks.
The Plan is preceded by the preliminary planning and information you’ll need to
carry it out. That means you should read this book from the beginning and work through
Your SEO Plan in order from start to finish.
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