Here’s what you’ll find inside.
Part I: Foundation
Chapter 1, “Clarify Your Goals,”
helps you frame your thinking about your website and
your goals in an SEO-friendly way.
Chapter 2, “Customize Your Approach,”
provides guidance for adjusting your Plan to
suit the special advantages and challenges faced by different types of organizations.
Chapter 3, “Eternal Truths of SEO,”
gives an overview of the longstanding, or “eternal,”
factors in effective search engine optimization. Learn these truths to bring longevity to
your SEO success.
Chapter 4, “How the Search Engines Work Right Now,”
presents a current snapshot of
the world of search.
Part II: Strategy
Chapter 5, “Get Your Team on Board,”
offers been-there-done-that advice for eliminat-
ing intra-organizational hang-ups that are common in SEO.
Chapter 6, “Your One-Month Prep: Baseline and Keywords,”
is all about preparation:
researching, organizing, and setting the direction for Your SEO Plan. Several worksheets
and templates will help you along the way.
Part III: Your SEO Plan
Chapter 7, “Month One: Kick It into Gear,”
launches Your SEO Plan with basic website
optimization, a link-building method, and a starter pay-per-click campaign.
Chapter 8, “Month Two: Establish the Habit,”
shows you how to use your site’s struc-
ture to your SEO advantage, teaches you the best habits for keeping current with SEO
trends, and helps you choose an all-important method of tracking and measuring your
Chapter 9, “Month Three: It’s a Way of Life,”
takes your SEO campaign further with
content building, improving your return on investment, and in-depth troubleshooting.
Chapter 10, “Extra Credit and Guilt-Free Slacking,”
gives you practical tips on reducing
your SEO workload if your schedule is less than perfect and helps you dig deeper in spe-
cific areas if you are especially enthusiastic.
This Book’s Companion Website
In addition to the chapters you hold in your hand, you can find extra information and
resources on our companion website,
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