There, you can download all the worksheets and templates you need for the Plan
and find plenty of useful SEO links and tips as well. When we’re not saving the world one
website at a time, we’ll be uploading articles and answering your “Ask the Experts” ques-
tions on the website. We hope it will become one of your most useful bookmarks!
Conventions Used in This Book
We’ve been working together in close quarters for so many years now that some-
times it seems our brains are fused. Gradiva tends toward the “left brain” side of
our collective SEO brain, with enough logic, math proficiency, and analytical
thinking for both of us. On the other hand, Jennifer is more of a “right brain”
thinker, with a flair for writing and a preference for the creative aspects of SEO.
One thing we agree on: Good SEO requires a little left brain
a little right
brain! Throughout this book, you’ll see the “left brain/right brain” icon wherever
we think you need the view from both sides.
We love to learn from others’ mistakes and successes, and you can too! Look for
the shovel icon accompanying stories from the real world: case studies, expert
opinions, and even some tragic tales from the trenches. We’ve changed most of
the names to protect the privacy—and reputations—of the parties involved.
This pearl represents a special tip or tidbit of wisdom that you may find espe-
flast. 7:56 xvii