What Is SEO?
Do I Need to Perform SEO for My Website?
What Are the Overall Goals of My Business?
What Function Does My Website Serve?
How Is My Website Connecting with the
Goals of My Business?
Who Do I Want to Visit My Website?
What Do I Want Visitors to Do on My Website?
Which Pages Do I Most Want Website Visitors
How Do I Measure the Success of This SEO
Clarify Your Goals
Search Engine Optimization (SEO)
campaign needs to be laser-focused on your busi-
ness goals, so it has to start with a healthy dose
of thought and reflection. In this chapter, we’ll
walk you through the key questions you’ll want
to consider before you get started.
c01. 7:56 3