Search Engine Optimization (SEO) for your website pg_0032

JavaScript Editor Best javascript editor debugger     Freeware editor 



Main Page

12
Tab le 1.6
ElderPets Goals and Corresponding Target Audiences
Goals
Target Audience
Primary goal Help more animals in need Primary Audience: Caregivers of the elderly or
infirm
Additional goal Attract more donations Primary Audience: Pet lovers with surplus
income
Additional goal Attract more volunteers Primary Audience: High school students,
retirees
What Do I Want Visitors to Do on My Website?
In SEO, the term
conversion
has come to mean your website user doing whatever it is
you want them to do. So when we say “conversion,” think of it as shorthand for
“Score one for you—you’re accomplishing your goals!”
We really enjoyed reading the results in Google when we searched for a defini-
tion of the word
conversion
. They included “an event that results in a transformation”
and “a change of religion; ‘his conversion to the Catholic faith.’” Wow! That’s a lot to
expect from your website. But one of the really fun facts about SEO is this:
It’s
your
party—you decide what you want your guests to do. Now that you
have all of your goals written down in black and white, defining a conversion should
be easy. Here are a few likely examples: users “convert” when they:
purchase a product
fill out an RFI form
view a certain page on the site
subscribe to a mailing list
comment on a blog
phone your 1-800 sales number
Pearl of Wisdom:
For your site, you can define a “conversion” however you want.
Now:
Go to the “Conversions” table on your Goals Worksheet and fill out your target audiences under the
appropriate column. Be as specific as you can!
c01. 7:56 12


JavaScript Editor Best javascript editor debugger     Freeware editor