talk to you and manage the more tedious aspects of your accounts. These services are
worth looking into, but always remember: nobody knows your company and brand
like you do! Whether you manage the campaign yourself or hire someone else to do it,
make sure someone with marketing sense and excellent writing skills is keeping an eye
on it. There’s nothing we hate more than seeing ads like the one below. Seriously, is this
what they want people to see?
Advantage: Making News
Last but not least, being large might mean that just about
everything you do is automatically newsworthy—which translates into incoming links
on the Web. That’s great news for your SEO potential!
Small businesses, we salute you as the most vibrant sector of today’s Web! You are the
equivalent of the corner store—the “mom and pop” sites—personalizing the Web and
providing an antidote to the MegaCorp, Inc. mentality and design. Whatever you’re
selling, you’re probably doing it on a very careful budget, and you’re probably doing
everything with minimal manpower.
Did you read the section about the large organizations and find yourself feeling
a bit envious of all that money and manpower? Don’t be. SEO can be the field-leveler
you need to compete with larger companies, whereas competition in offline advertising
venues would be much too expensive for you. And, being smaller, your team, your
site—and your SEO campaign—can benefit from a more centralized approach.
Advantage: Less Bureaucracy
A busy small organization is often too tapped for
resources to work on bettering its own marketing message or position—everybody
else’s project seems to come first. Your company doesn’t have room for large teams
of marketing writers and strategists. So you may be the one person who is the gate-
keeper for all of these activities. Sure, it’s more work for you, but on the positive
side, it means you won’t have to go through a huge bureaucracy every time you need
to change your website.
have the power to make a real difference.
Challenge: Lack of Time
If your business is doing well, your biggest SEO challenge is
going to be a shortage of time. You might even be sweating out the notion of finding
your for SEO tasks. The great news is, SEO gives back what you put into it.
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