Adult Sites: Time to Get Passionate about SEO
If your website is of the adult variety, prepare yourself for a very difficult SEO experience.Besides
dealing with mind-boggling levels of competition for keywords, you are also faced with several
other disadvantages: a website that is,shall we say, more “visually”oriented than text oriented; a
(questionable or unethical) SEO competitors; an entry page to boot out the
under-21 crowd; and search engines that do not allow X-rated sites to advertise.
Sage Vivant, president and webmaster of CustomEroticaSource.com,has had her share of trials and
tribulations working to promote her custom erotic literature website. Her many frustrations range
from not being able to list her ads on Google Adwords for terms such as
being denied participation in the Better Business Bureau.“I’m extremely frustrated by having to
constantly work around arbitrary moral rules relating to what is and is not ‘adult.’”
So, what does work for adult websites?
Use descriptive text. It’s a real turn-on to the search engines! Find ways to add some very
specific keywords,not just graphics, to your site.
Your PPC campaign has the potential to be very pricey, so track it carefully, with a focus on
cost per conversion.
Be patient,and perseverant, with advertising rules and limitations.
Although you’re in a very competitive spot,never use unethical SEO techniques, which could
get you permanently
(removed from the search engine listings).
Think beyond the search engines.Sage says,“Several years ago,I started an e-mail list and I
think that was the single most successful thing I ever did.I had been afraid that people
wouldn’t want to hear from my business but I was wrong—response to any promotion or
announcement I send out through that list is always good to excellent.”
Those of you in nonprofit organizations are working with a different sort of bottom line
for your websites. Rather than following the corporate mantra of “money, money, and
more money,” you fine people are out there trying to change the world, educate, and
improve society! And as a thank-you from the world of web search, you have some
huge advantages in SEO.
The culture of the Web generally adores noncommercial
content—something that your website should be chock full of. And, let’s face, it, giv-
ing you a link doesn’t cost a thing. Any webmaster or blogger who supports your
cause—or at least has no major problem with it—will see adding a link as a cheap
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