HTML Page Title
Probably the most important of the visible text elements is your HTML page title. In
the code, it looks like this:
<title>Dave’s Custom Bikes, Santa Cruz, California – Electric Bikes</title>
On the page, it looks like this.
And in the search engines, it gets top billing, usually as the bolded first line of a
search results page, like this.
The page title is Eternally Important because it gets maximum exposure in the
search engine results pages. If you care about getting clicks to your site, this text should
be succinct and compelling, and for your best chance at conversions, it should accu-
rately summarize the page content. We’ll visit the specifics of writing great HTML page
titles and meta descriptions in Part III.
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