The most important thing to know about AOL is that it uses the Google database for
search results. That means, from an SEO perspective, AOL can be safely ignored. See
Table 4.4 for basic facts about AOL.
Tab le 4.4
Percent of search traffic
8.7% (Source: comScore Media Metrix, February 2006)
Organic listings also influenced by None
Ways to submit your site
None; get indexed through Google
In five words or less
Google is my copilot.
Keep an eye on
Future partnership deals
AOL may continue to score a respectable share of the search market, but we don’t
think AOL will be generating its own independent search results anytime soon. Because
of that, we won’t say another word about AOL in this book. Want to do well on AOL?
Do well on Google (or whoever else AOL partners with in the future). ‘Nuff said.
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