Search Engine Optimization (SEO) for your website pg_0086

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Ask
In a move that had hundreds of SEO industry wags shouting, “It’s about time!” Ask
has dropped Jeeves the butler from its branding, and is redefining itself as a Google-
like search engine, with a clean, search-focused interface. Most important, Ask’s
previous focus on “natural language” queries such as “who is the prime minister
of Kazakhstan?” has given way to a focus on more standard keyword-based queries
such as “prime minister kazakhstan.” See Table 4.5 for basic facts about Ask.
Tab le 4.5
Ask Basics
URL
www.ask.com
Percent of search traffic
6.5% (Source: comScore Media Metrix, February 2006)
Primary results
Robot crawler
Organic listings also influenced by A very limited number of hand-edited “web answers”
Ways to submit your site
None
Pay-per-click services
Google AdWords, Ask Sponsored Listings
In five words or less
Ready to catch a wave.
Keep an eye on
Integration with Citysearch.com
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