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The Challenge of SEO Team Building
You’re busy, and SEO isn’t your only job, so we’re pretty sure you won’t be thrilled to
hear this:
Your SEO campaign will incorporate a wide variety of tasks: writing and edit-
ing, web page design, programming, ad copy creation, research, server log analysis,
conversion tracking, and interpersonal communication for link building. If you’re
doing this all yourself, bravo! You’re just the sort of multitasking do-it-yourselfer that
thrives in SEO. If your entire company can’t ride to lunch on the same motorcycle,
we’re putting you in charge of coordinating the SEO team. Either way, once you’ve
read this book, you’ll be the in-house SEO expert, so the responsibility for all of these
tasks ultimately falls on you.
Before you close this book forever and run for the antacid, let’s clarify a bit.
We’re not saying that you have to be the one to code the website or set up the server
log software. We’re saying you need to know enough to be able to speak intelligently
to the people who do these tasks. And here’s the hard part: You also need to convince
them to spend some of their precious time working on Your SEO Plan.
Pearl of Wisdom:
SEO requires you to be proficient in several different areas.
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