Here are some possible issues to consider:
• Are there a large number of different people all clamoring for simple changes? If
so, it’s only fair that your request is handled in order.
• Could the task be more complicated than you think? If you don’t have the tech
savvy to know exactly what it takes to get your task done, be very careful about
throwing around the word
• Do the folks in the IT department understand the reasoning behind the change,
or do they think it’s just a whim on your part? Educate on a need-to-know basis;
giving them a solid background will help the process.
If you consistently find yourself bumping into roadblocks in the IT department,
look for some creative solutions:
• If you have cumbersome work request procedures, can the department create an
“Express Lane” for small SEO requests, bypassing the normal pathways?
• Can the department keep your work orders open for a little while, allowing you
to make adjustments?
• Is there an individual in the department that can be “yours” for a certain num-
ber of hours per month? Have a sit-down with the department leadership and
figure out a way to make it happen.
IT tasks needed for your SEO campaign are almost never urgent. This means
that, if you agree to it, they can fit into some of the slower times in the department.
If, like a lot of smaller companies, your IT department is outsourced, you will
probably find that you need more hours—at least up front—to get your site up to
snuff. Although it can be frustrating to wait, stockpiling several little SEO requests and
submitting them on a weekly or monthly basis may save time and money. If your IT
“department” is a friend, it may be time to stop asking for favors and either figure out
how to do it yourself or set up a payment situation. SEO will generate quite a few site
modifications over time, and you’ll fare best if you don’t leave them to the ups and
downs of your friend’s generous nature.
How SEO Benefits IT
Can you believe it? Your SEO campaign can actually be a positive thing for the IT
department. Here are a few examples:
Bringing together the efforts of marketers, word-
smiths, artists, and techies is a very positive thing. Surprising new relationships, new
alliances, and synergies can result.
Recognition for IT
It’s not often that IT tasks can directly result in sales and profits. This
is one of those times. Participating in the SEO campaign can bring the IT department out
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