of the obscurity of the computer rooms and give them some of the attention and acclaim
that they deserve.
Because the SEO campaign can depend on IT for so many things, such as
server uptime and server log analysis, the SEO campaign may be a driving force behind
getting some new hardware.
Can you think of any other ways that SEO might be positive for IT in your
Graphic designers are those creative souls responsible for the look and feel of your web-
site. In a larger organization, style developers create the style guides that all of the other
web page creators have to follow. In a smaller company, you may be dealing with just a
few designers or even an individual who is a combination of graphic designer and web
developer. The graphics portion of the SEO team is responsible for setting up search-
engine-friendly standards in the style guide, if there is one; soliciting input from the SEO
team leader during site updates; and, because SEO has a way of dropping off the radar
after a while, making sure that the standards are mandatory and ongoing.
If you’re on your own, you won’t have anyone else to persuade. But if you’re
assembling an SEO team that includes Graphics, you’ve got some convincing to do!
You’ll have the best chance at success with this department if you include the follow-
• Recognize the value of the work that the Graphics department does.
• Educate about graphics-related SEO skills.
• Formalize your agreements.
Let’s look at these three steps in depth.
First, recognize the importance of what your designers do. Like the IT department,
graphic designers often feel that their efforts are undervalued. The “look” of a site is
not just an aside. In a visual medium, the look is the fundamental substance of your
visitors’ experience. And it’s not just a cosmetic thing—your designers are responsible
factors as well. Your organization may have the benefit of user testing, or
the designs may be created in a more seat-of-the-pants fashion. Either way, we can tell
you this right now:
Pearl of Wisdom:
Designers want you to let
be the designers.
c05. 8:04 92