Some writing was never meant for human eyes.
SEO also provides an opportunity for writers to branch out and write content
that isn’t solely there to promote your product or service. Since linkability increases
when a site offers useful or interesting noncommercial content, you can encourage your
writers to add things like articles, news, and resource pages to the site. These might be
projects that writers are interested in. Ask them for ideas.
Of course, one big step in making your website text more SEO friendly is to
make sure the text is
So coordinate with the IT and graphics departments to make sure that screen
real estate can be allocated for descriptive text and that graphic titles can be changed to
HTML. Then you can approach your writers with specific ideas and locations for SEO-
Pearl of Wisdom:
Writers can’t optimize text that isn’t there.
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