Once your executives are ready to move on your SEO project, be sure you get
not just a green light, but a little bit of gas in the tank as well. Here’s what you’ll need
them to do:
• Vocalize the plan to the team.
• Commit to your proposed labor and budget.
• Commit to reviewing your findings after you have completed your Prep Month.
Working in SEO can sometimes feel like wrestling a many-armed sea animal.
How will you tame the beast and get some solid information to share with others in
your organization? In Part III, we’ll walk you through the process of choosing the who,
what, and when of reporting on Your SEO Plan.
As SEO team leader, you may have to step slightly outside of your comfort zone in order to be as
effective as you can be.You will have to keep yourself organized, which entails documenting
results, questions, and communications as you go. And, like any team leader,you will sometimes
need to repeat yourself politely until you get that requested task completed or that important
concept understood. If it helps to take some of the pressure off, you as SEO project leader can com-
fortably adopt a friendly, easy-going approach. Since SEO isn’t normally a deadline-driven process,
most of the time, you’ll have the opportunity to write “No rush”on your requests and mean it!
Now that you understand how to drum up the requisite levels of enthusiasm
throughout your organization, you’re ready to start your Prep Month. As you do the
research in the next chapter, you’re likely to uncover some interesting, and possibly sur-
prising, findings about your own site that you can share with your team.
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