Your SEO Idea Bank
Maybe you’re an anarchist at heart and it takes divine intervention to get your feet into
two matching socks. But more likely, you’re just so overworked that it’s impossible to
keep every sticky note and e-mail where it belongs. You need help—and we’re here for
you! Before you begin your hour-a-day tasks, follow these simple steps to start your new
SEO lifestyle with a “headquarters” on your computer. We call it your SEO Idea Bank!
Step 1: Create a home for your SEO files.
Choose a location on your computer or net-
work where your SEO files will live. The most important thing is to make sure that
consistent spot where your SEO files are stored.
Step 2: Download tools from
On the companion website to this
, you’ll find the worksheets and templates that we’ll be
referring to throughout this chapter. Take the time to download these now and save
them in your SEO Idea Bank:
• Keywords Worksheet
• Site Assessment Worksheet
• Rank Tracking Worksheet
• Task Journal Worksheet
• Competition Worksheet
And don’t forget to copy your Goals Worksheet from Chapter 1, “Clarify Your Goals,”
into your SEO Idea Bank as well. From time to time throughout the rest of this book, we’ll
send you to the website to fetch some more helpful documents for your SEO Idea Bank.
Step 3: Start an SEO task journal.
Your SEO Task Journal is a place to document what
you’ve done, what questions have cropped up, and what you need to do in the future.
Your Task Journal will prevent you from duplicating your efforts and help you keep
track of what you were thinking last week and the week before. It’s also a convenient
holding pen for ideas and random thoughts that come up while you are working on
Your SEO Plan.
One of the fun things about SEO is wandering down whatever path your explorations
take you. But if you only have an hour and you actually want to accomplish something,
you’re going to need to keep yourself on track. Rather than going off on every tangent
that is thrown your way, file those thoughts away in your Task Journal for later.
If the Task Journal isn’t your cup of tea, use whatever organizational method works for
you. You may be happy using a simple Microsoft Word document, and changing the
font to strikethrough when the topic is resolved. But feel free to get fancy. Consider
experimenting with an online database in your own personal Yahoo! Group at
, or an online to-do list through a service such as tadalist.com.
With your SEO Idea Bank in place, you’re ready for the fun stuff: choosing
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