Once you start spitting out your list, don’t over-edit yourself; you’ll have time
for editing later. For now, we just want you to get all of your keyword ideas in writing.
By the end of tomorrow’s task, you should have a big, hearty list—say, at least 50 key-
word ideas for a list that will be trimmed down to about 10 by the end of this week.
Tuesday: Resources to Expand and Enhance the List
On your Keywords Worksheet, you already have a nice long list of possible target phrases.
But are there any you missed? Today, you’ll troll on- and offline for additional keyword
ideas. We’ve listed some of the places that additional keyword phrase ideas could pop up.
There are more ideas here than you can use in just one hour, so pick and choose based on
what’s available to you and what feels most appropriate to your situation:
If you didn’t get your team involved in keyword brainstorming yes-
terday, be sure that they jump on board today. It will help your campaign in two ways:
first, they’ll provide valuable new perspectives and ideas for keywords, and second,
they’ll feel involved and empowered as participants in the plan.
Have you looked through your website to find all variations of your
possible keyword phrases? Terms that are already used on your site are great choices
for target keywords because they will be easier to incorporate into your content.
If there are any magazines or websites devoted to your trade, take a
look and see what terminology they are using to describe your product or service.
Remember, now is not the time to edit your terms! So if the words are in use out there,
be sure to include them on this list.
Your Website Statistics
If you have access to a program that shows statistics on your
website, review it to see what search terms are currently sending traffic your way.
Terms that are already working well for you can be great choices for target keywords.
We’ll walk you through choosing and reviewing website stats in Chapter 8, “Month
Two: Establish the Habit.”
If you (or anyone on your SEO team) have the ability to check in
with customers about what phrases they use to describe your products or services, now
is the time to get in touch with them and find out! Your salespeople might also take
this opportunity to confess: “Oh yeah, it’s called Closure Management Technology on
the website, but when we talk with customers, we always just call it
Your Internal Search Engine
If your website has a search box on it, it’s time to get
sneaky! You can use its usage information for your SEO campaign. Talk to your
Go to the Keywords Worksheet and start your list under the Keyword column.
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