It’s sometimes hard to find the URL for this tool. Start from the YSM Resource
, and look for a link
labeled Keyword Selector Tool. If you don’t find it there, or if the URL has changed,
you can always find the current link on our companion website at
There are two nice things about the YSM tool: it’s free, and it’s simple. All you
do to use it is enter a keyword phrase. Up will pop a list of related terms along with
your original term and the number of searches that took place throughout the YSM
network over the course of a month (the data is usually a couple of months old). How-
ever, YSM has many fewer features than Wordtracker, and because it uses PPC data, it
combines terms that may not be combined by nonpaid engines. For example, YSM sees
as being the same—this is called
organic search engine would not. It also does some funky things with alphabetization.
So for example, if you search for the term “send in the clowns,” YSM will return infor-
mation about the term “clown in send sinatra the,” with all the words in alphabetical
order. See Figure 6.3 for an example.
Now, you’re a smart one, and it won’t take long before you can see that a term
like “clown in send sinatra the” is so ludicrously unlike the English language that
nobody is really searching for it in that order. Stemming and alphabetization limit the
usefulness of the YSM tool, but it’s still a great way to spot popularity trends.
Ya hoo! ke y word
data for “send in the clowns”
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