Babyfuzzkin sells. But it also encompasses lots of things that Babyfuzzkin doesn’t sell.
Searchers could use this term to look for used clothes and large chain stores in addition
to boutique items like Jason is selling.
Keyword: unique baby clothes, Relevance Rating: Excellent
This keyphrase uses a
modifier—“unique”—to more clearly describe the product that Babyfuzzkin sells. You
may be wondering, “Is a subjective word like ‘unique’ a good candidate for targeting?”
It is, but only if you think it’s accurate, and if you think people will use it to search for
your product! So while “unique” may be appropriate for you to target, there’s proba-
bly no point in targeting boastful terms like “best” or “finest.” Sure, we know your
offerings are the best, but is “best truck liners” really more relevant than something
more specific on your list, like “heavy-duty truck liners”?
Keyword: cheap baby clothes, Relevance Rating: Very Poor
We would rate this rele-
vance level as
because Babyfuzzkin is a high-end product and does not
match the description “cheap.” While it may be tempting to target popular or appeal-
ing terms like “cheap,” if it does not describe your product or service, it is going to be
a wasted effort and a bust for conversions.
Keyword: unique baby shower gifts, Relevance Rating: Excellent
This term describes
Babyfuzzkin’s products very specifically. As this example shows, highly relevant terms
are often longer.
Keyword: Babyfuzzkin, Relevance Rating: Excellent
You can’t get a tighter match than
the company name!
In SEO, you’ve got to choose your battles. Sure, we’d all love to have great ranks for
the most popular terms: “real estate,” “games,” “golf,” or “Angelina Jolie.” But the
time and money spent for good ranking on these terms can be prohibitive. That’s why
the Competition Level column of the Keywords Worksheet exists: so you can know
what you’re getting into and set your expectations accordingly.
There are lots of ways to assess the competition level for a keyword; see the
sidebar “Sizing Up the Competition” for some of our favorite methods. We’re going to
ask you to rate your keyword competition level from
most important is that you use the same measuring stick for all of your terms.
Go to the Keywords Worksheet and use your own judgment to add your values to the Relevance
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