Keyword: babyfuzzkin, Competition Level: Very Low
Actually, the competition level
for this keyword is nonexistent. There are no sites ranking for it, and there don’t
appear to be any sites targeting it in their keywords.
Friday: Your Short List
Your Keywords Worksheet is full of useful information. Now it’s time to whittle down
your list into a manageable group of 10 or so top target keywords! Here are the steps
to a nicely honed list:
• The Keyword Balancing Act
• Combining Keywords
• Matching Keywords and Landing Pages
• Finalizing Your Short List
The Keyword Balancing Act
The most useful keywords will strike a balance between popularity, relevance, and
competition. We’re going to ask you to identify some of these more balanced key-
words. Here are some examples of a good balance:
Lower Popularity/Higher Relevance
A low popularity/high relevance combination
means that even if there are not so many people searching for the term, the ones that
do come are more likely to click on your listing, and ultimately convert on your site.
But don’t go
low! Unless you have a reason to doubt the data, searches with zero
popularity scores should probably not even be considered, except for your company
name or a trademarked product name.
Higher Competitiveness/Higher Relevance
If you are drawn to a competitive term, be
sure that it is balanced out with a very high degree of relevance.
Higher Popularity/Lower Competition/Higher Relevance
This is the ideal balance. If
you can find terms that are used heavily by searchers, are closely tied to your conver-
sion goal, and are targeted by a reasonable number of competitors, you want them on
your short list!
Consider Jason’s keyword list. The term “baby clothes” is popular, but it’s
extremely competitive and does not balance that disadvantage with a high relevance
level. Not a good choice. On the other hand, “unique baby shower gifts,” while on the
high side in competition, balances its disadvantage with a very high relevance. See
Go to the Keywords Worksheet and add your values to the Competition column.
c06. 8:07 116