engine ranking, and directly, by bringing visitors to your site through the link. In short,
inbound links are valuable, and that’s why Your SEO Plan will include some serious
efforts in that arena.
Search engines are looking at not just the number of inbound links, but their quality
too. Does the hyperlinked text say, “Click here for Computer Equipment Deals” or “Click
here for Overpriced Junk”? Are the links buried deep within a domain, among millions of
other outbound links? Search engine algorithms take these things into account—and so do
your potential customers. You’ll learn how to fully assess link quality in Part III, when you
start your link-building campaign. For now, you’ll stick to gathering the numbers: How
many links are pointing to your landing pages?
Finding the total number of other sites that are linking to your landing pages
can be quite simple: many search engines include search shortcuts that allow you to
view a list of other sites that the search engine knows to be linking to specific pages
within your domain. For example, on Google, MSN, and Yahoo! search for “link:http://
” (using your own site address in place of
) to find links to your page of choice. See the companion
for a current list of search shortcuts and instructions.
You only need to find inbound links using one search engine, so choose the one
you care most about. (Hmm…we wonder which one that will be?) And a warning:
these numbers are not exact. Just use them for trend spotting.
Friday: Site Assessment
Suppose you’re a real estate investor, looking for a good money-making opportunity.
You see two homes, both the same size and price. One home has been totally renovated
and looks pristine. It’s got a few recent add-ons and it fills up its lot nicely. The other
home has some ugly carpeting over wood floors, chipped paint, and kitchen appliances
that have seen better days. There’s plenty of room for expansion on the lot. Clearly,
you have a better chance of adding big bucks to the value of the second house after
some investment of your time and money.
The same principle applies to your website. If your site is already well optimized,
looking for big conversion increases from your SEO campaign may be a challenge.
On the other hand, if your site is missing basic optimization, you can probably expect
Now, using the search engine of your choice, go to your Rank Tracking Worksheet and fill in the total
number of inbound links to each of your landing pages.
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