Viewing Page Source
Anyone who’s put together a website already knows how to view page source. But if
you don’t ever touch your site’s code, this may be a new experience for you. Viewing
page source is a simple way to see the inside workings of your competitors’ (or anyone
is shorthand for
, which is the HTML content that
tells the browser what to show on the screen. In the source code, you can see all of the
invisible text elements, such as meta tags and ALT tags (discussed in Chapter 3, “Eter-
nal Truths of SEO.”) You can also view the HTML title tag and other behind-the-
scenes information on your competitor’s page (see Figure 6.8).
Viewing HTML source code
It’s easy to view source in major browsers. Here’s how:
• In Internet Explorer, select View
Source from the Explorer menu.
• In Safari, select View
View Source from the Safari menu.
• In Firefox, select View
Page Source from the Firefox menu.
On Wednesday, we’re going to ask you to view source to assess your competi-
tors. But for now, take some time to get used to viewing source code on your own site.
Practice viewing page source by opening up your own website and viewing the source code on a
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